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Demand downturn, engineering machinery industry price war storm!
Category：Enterprise News
Publish：2012-11-21
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The continued downturn in the construction machinery industry will open price war.
Sany, vice president of 600031.SH Pump Division chairman Liang Linhe yesterday again in micro-blog bid, competition from the transaction conditions dispute began to evolve into a price war -- competitors prices in June than in May dropped by at least 100000 yuan.
Yesterday in the Grail to rise situation, engineering machinery shares fell sharply overall trend, in which the Sany after once or more than 5%, ZOOMLION 000157.SZ intraday decline has been close to 4%, Xiamen Engineering shares 600815.SH's crash is the 9.78%.
Price war
In April this year, Liang Linhe in micro-blog publicly accuse rival, said concrete equipment competition to the last crazy, rival ZOOMLION started in Sichuan big range lock machine, it seems crazy after the onset of death.
More than two months later, Liang Linhe again in micro-blog accused rival: " demand is sluggish, prices not only medicine, poison. "
This time, he did not suggest that the competitor's specific name. However, the industry generally believe that the forest river, beam mean ZOOMLION. The two companies in the field of concrete machinery is the biggest " rivals ".
But yesterday " First Financial Daily " reporters ZOOMLION, the company said, should not refer to ZOOMLION, may be the Xugong Group, because the Xugong inventory is very large.
Liang Lin River says, from July onwards, Sany will gradually increase the price of some products, to improve the industry to enter a doorsill, both partners do, will " persist in wilfully and arbitrarily ", but also hope that peers work together, don't needlessly.
Concrete machinery is the field of engineering machinery the most profitable industry.
Since this year, the field of engineering machinery the two large transnational merger, have occurred in the field of concrete machinery : one is the Sany bought Germany Putzmeister Putzmeister; secondly, Xugong Group M & a world famous concrete equipment enterprises in Germany Shi Weiying Group Limited Schwing.
The world's top three brands of China concrete machinery is one of three major enterprises were his. Last year, China concrete machinery in 105300000000 yuan market scale in construction machinery industry in the first industry, accounting for about 1/5 of total income. More importantly, concrete machinery industry profit margins of more than 30% more than the average level of construction machinery industry.
For Liang Linhe bid price news, a large foreign engineering machinery sales personnel told this, there is no hear industry large-scale depreciate message, if there is a sharp decline, should also be individual phenomenon, " each trolley down more than 100000 in Dutch act. "
But he also revealed that, although no substantial price cuts, but this year the market vendors to the agents offer increased, as each car to 10000 ~2 million in concessions, sales agents in the time, has the price space.
The market has not yet current transfer
From the beginning of April last year, with the national macro-control, the explosive growth of construction machinery market began a downturn phenomenon, yet current transfer.
" Due to poor sales, now the company stock are very high, the hands of agents such as inventory. " The foreign engineering machinery sales personnel told the newspaper, " although it is often commented that rallied, but we don't feel, I estimated that during the first half of next year is likely to improve. "
Data shows, after the former 4 months continued to decline after May this year, main engineering machinery rollers, loaders, bulldozers and excavators year-on-year sales fell 29.70%, 25.77%, 29.90% and 23.92%. Than data from the ring, in addition to roller chain sales in May rose 0.62%, loaders, bulldozers and excavators chain fell in two into above, respectively 23.30%, 22.14% and 29.28%.
The national development and Reform Commission released in June 29th by the information display, at the end of 6, the Commission Department of industry organization of the engineering machinery industry economic situation informal discussion, the enterprise is mirrorred generally, affected by the current macroeconomic situation and the same period last year higher base effect, this year 1~5 month project machine produce and sale of main products have decreased substantially, and rising operating costs, finance costs soared, profit drops apparently, the enterprise manages difficulty highlights.
The Commission said, in view of the current situation, associations and enterprises want to implement the state has promulgated relevant policy, put forward to introduce structural tax reduction, technological innovation, research and development of science and technology, support enterprises "going out " policy, guide the transformation and upgrading of enterprises.
" Construction machinery by the real estate, railway and other downstream effects is very large, especially in the railway field machinery. " A Shandong construction machinery high-level told the newspaper.
This year 1~5 month, the national railway investment in fixed assets 129654000000 yuan, down 41.1%, wherein, the national railway infrastructure investment 105480000000 yuan, down 46.9% yoy. The real estate industry is also not ideal, 1~5 month, the national real estate development investment 2221300000000 yuan, year-on-year growth of 18.5% name, growth rate was 0.2 percentage points lower than 1~4 month.
Sany, vice president of 600031.SH Pump Division chairman Liang Linhe yesterday again in micro-blog bid, competition from the transaction conditions dispute began to evolve into a price war -- competitors prices in June than in May dropped by at least 100000 yuan.
Yesterday in the Grail to rise situation, engineering machinery shares fell sharply overall trend, in which the Sany after once or more than 5%, ZOOMLION 000157.SZ intraday decline has been close to 4%, Xiamen Engineering shares 600815.SH's crash is the 9.78%.
Price war
In April this year, Liang Linhe in micro-blog publicly accuse rival, said concrete equipment competition to the last crazy, rival ZOOMLION started in Sichuan big range lock machine, it seems crazy after the onset of death.
More than two months later, Liang Linhe again in micro-blog accused rival: " demand is sluggish, prices not only medicine, poison. "
This time, he did not suggest that the competitor's specific name. However, the industry generally believe that the forest river, beam mean ZOOMLION. The two companies in the field of concrete machinery is the biggest " rivals ".
But yesterday " First Financial Daily " reporters ZOOMLION, the company said, should not refer to ZOOMLION, may be the Xugong Group, because the Xugong inventory is very large.
Liang Lin River says, from July onwards, Sany will gradually increase the price of some products, to improve the industry to enter a doorsill, both partners do, will " persist in wilfully and arbitrarily ", but also hope that peers work together, don't needlessly.
Concrete machinery is the field of engineering machinery the most profitable industry.
Since this year, the field of engineering machinery the two large transnational merger, have occurred in the field of concrete machinery : one is the Sany bought Germany Putzmeister Putzmeister; secondly, Xugong Group M & a world famous concrete equipment enterprises in Germany Shi Weiying Group Limited Schwing.
The world's top three brands of China concrete machinery is one of three major enterprises were his. Last year, China concrete machinery in 105300000000 yuan market scale in construction machinery industry in the first industry, accounting for about 1/5 of total income. More importantly, concrete machinery industry profit margins of more than 30% more than the average level of construction machinery industry.
For Liang Linhe bid price news, a large foreign engineering machinery sales personnel told this, there is no hear industry large-scale depreciate message, if there is a sharp decline, should also be individual phenomenon, " each trolley down more than 100000 in Dutch act. "
But he also revealed that, although no substantial price cuts, but this year the market vendors to the agents offer increased, as each car to 10000 ~2 million in concessions, sales agents in the time, has the price space.
The market has not yet current transfer
From the beginning of April last year, with the national macro-control, the explosive growth of construction machinery market began a downturn phenomenon, yet current transfer.
" Due to poor sales, now the company stock are very high, the hands of agents such as inventory. " The foreign engineering machinery sales personnel told the newspaper, " although it is often commented that rallied, but we don't feel, I estimated that during the first half of next year is likely to improve. "
Data shows, after the former 4 months continued to decline after May this year, main engineering machinery rollers, loaders, bulldozers and excavators year-on-year sales fell 29.70%, 25.77%, 29.90% and 23.92%. Than data from the ring, in addition to roller chain sales in May rose 0.62%, loaders, bulldozers and excavators chain fell in two into above, respectively 23.30%, 22.14% and 29.28%.
The national development and Reform Commission released in June 29th by the information display, at the end of 6, the Commission Department of industry organization of the engineering machinery industry economic situation informal discussion, the enterprise is mirrorred generally, affected by the current macroeconomic situation and the same period last year higher base effect, this year 1~5 month project machine produce and sale of main products have decreased substantially, and rising operating costs, finance costs soared, profit drops apparently, the enterprise manages difficulty highlights.
The Commission said, in view of the current situation, associations and enterprises want to implement the state has promulgated relevant policy, put forward to introduce structural tax reduction, technological innovation, research and development of science and technology, support enterprises "going out " policy, guide the transformation and upgrading of enterprises.
" Construction machinery by the real estate, railway and other downstream effects is very large, especially in the railway field machinery. " A Shandong construction machinery high-level told the newspaper.
This year 1~5 month, the national railway investment in fixed assets 129654000000 yuan, down 41.1%, wherein, the national railway infrastructure investment 105480000000 yuan, down 46.9% yoy. The real estate industry is also not ideal, 1~5 month, the national real estate development investment 2221300000000 yuan, year-on-year growth of 18.5% name, growth rate was 0.2 percentage points lower than 1~4 month.
